FREE GUIDE: LEARN HOW TO ATTRACT QUALITY STUDENTS 

Today, it's no surprise that recruitment within the Higher Education industry is fierce. Less than half of US college admissions teams are meeting their recruitment targets on time. Meanwhile, each new generation of students brings forth a new type of culture in terms of their values, different adoption of technologies, etc.

To remain competitive as a college or university, it's important to capture the attention of your incoming students during the initial interactions that they have with your institution. Thankfully, many effective admissions marketing strategies have been implemented by other admissions experts, to help optimize your student's journey when as they research your school online. 

Download Overcoming Challenges in the Awareness Stage of Recruitment to learn about:

• How to optimize your recruitment efforts at the top of the funnel to increase conversion (when students first learn about your institution)
• How to identify, reach, and gather information on your audience through content creation
• How to leverage student personas