How do prospects choose where they will ultimately enroll?

It all comes down to "fit and feel", the two ultimate drivers of enrollment for one of the biggest decisions of a prospect's life.

So while the decision about where to go to college is supposed to be a rational one, the rational decision-making just gets you onto a prospect's "list", it doesn't get them onto campus. Ultimately, the prospect's emotional journey will determine the outcome.

Do you want more applicants or better yield? Then watch the on-demand webinar as we explore the emotional journey of the student lifecycle and how you can harness it to make an impact on applications and enrollment.


“The rational brain is great at rationalizing what the emotional brain has already decided.”


Who'll Be Speaking?

Zach Chastain

Zach Chastain, Regional Sales Manager, StudentBridge