It all comes down to "fit and feel", the two ultimate drivers of enrollment for one of the biggest decisions of a prospect's life.
So while the decision about where to go to college is supposed to be a rational one, the rational decision-making just gets you onto a prospect's "list", it doesn't get them onto campus. Ultimately, the prospect's emotional journey will determine the outcome.
Do you want more applicants or better yield? Then watch the on-demand webinar as we explore the emotional journey of the student lifecycle and how you can harness it to make an impact on applications and enrollment.