For most of Generation Z, life in the fast lane would never be complete without the internet. For an entire generation who grew up with the internet in their homes, internet and multi-media experiences run through their veins. However, Generation Z is also less susceptible to traditional digital marketing tactics than any other generation.
So what does that mean for the Higher Ed digital marketing landscape?
The research tells us that teens build very powerful connections with brands and influencers online. It also tells us that the way that they consume media is rapidly evolving, and you need to change with it in order to keep up.
Watch the webinar to learn: