Communication Habits are Changing

For most of Generation Z, life in the fast lane would never be complete without the internet. For an entire generation who grew up with the internet in their homes, internet and multi-media experiences run through their veins. However, Generation Z is also less susceptible to traditional digital marketing tactics than any other generation.

So what does that mean for the Higher Ed digital marketing landscape?

The research tells us that teens build very powerful connections with brands and influencers online. It also tells us that the way that they consume media is rapidly evolving, and you need to change with it in order to keep up.

Watch the webinar to learn:

  1. The differences between "neo-digital natives" and "digital natives" and what that means to you.
  2. The content that best resonates and captivates.
  3. In what ways your social media and distribution goals should work in tandem with your application and enrollment goals - and in what ways they shouldn't. 
  4. Tactics to "teenager-test" your content.
watch now

"YouTube, Instagram, and Snapchat are the most popular online platforms among teens. Fully 95% of teens have access to a smart phone, and 45% say they are online 'almost constantly'"

-Pew Research Center  
 

Presenter

Jonathan Clues

Jonathan Clues | Founder and CEO | StudentBridge