Free Case Study

HOW VIRGINIA TECH'S PAMPLIN COLLEGE OF BUSINESS Optimized their digital strategy to increase applications

Virginia Tech's Pamplin College of Business developed a marketing strategy that specifically addressed their goals, and took their challenges into account. With both internal and external partnerships on their side, they were able to nurture their prospects earlier in the funnel and significantly increased their applications this year. How did they increase demand so drastically? 

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Get the case study to learn: 

  • How Virginia Tech's Pamplin College of Business approached the challenges of recruiting more students outside of their geographical region - without additional time, bandwidth or resources.
  • How they pivoted their approach to include more digital recruitment strategies. 
  • The partnerships, tools and tactics they used to move students through the funnel.
  • How you can learn from their successful recruiting year - what worked and what didn't.

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