Whenever we talk to leaders in higher ed, we hear the same frustrations over and over again from admissions directors, enrollment managers, and marketing VPs. When it comes to yield marketing, they feel like they’re doing all the right things, but their efforts are still coming up short. Any one person’s difficulties may not be all that telling, but when the same frustrations echo throughout an industry, it signifies a trend that demands attention. So we decided to dig in and uncover the root causes of their frustrations.
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